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What's inside
The Publishing Checklist
The five-minute pre-publish routine — yours immediately, the moment you confirm your email.
One useful email a week
A short, practical note on writing and publishing online. No filler, no fifteen-link roundups.
Behind-the-scenes numbers
Real traffic, real experiments, real results — what worked and what flopped, with the data.
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Who's writing this?
I'm Pete McPherson. I've spent years publishing online — the wins, the flops, and everything in between — and this newsletter is where I share what actually works. Every issue is something I've tested myself, not theory recycled from someone else's thread.
“This is the only newsletter I actually open every week. The checklist alone fixed my publishing workflow.”
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