About Pete McPherson

Hi — I'm Pete McPherson. This is my corner of the internet, where I publish long-form writing about the things I'm building, learning, and figuring out in public.

I started this site because I wanted a home base I actually own: no feed, no algorithm, no platform deciding who sees what. Everything here is written for real people, not for engagement metrics.

What you'll find here

Essays, practical guides, and honest field notes. If you're a creator, a maker, or someone building an independent business, you'll probably find something useful in the blog archive.

Get in touch

The best way to reach me is the contact page. I read everything.